BRANDING, PRINT, & ADVERTISING
I worked on the packaging and key art for several titles. L.A. Noire's package was mostly laid out by me, as well as the re-prints of GTAIV and Read Dead Redemption's Game of the Year edition. I also helped shape the key art and branding for Max Payne 3.
I worked with the design team on the branding for Max Payne 3 and Grand Theft Auto V. Working on the logomarks for these titles was very exciting – initially, we explored many options that brought these logos to unfamiliar territory. I even developed a new typeface for Max Payne 3. Ultimately, we arrived at these two marks. I learned two idioms foundational to my design practice, both bizarrely dealing with babies, as presented by Rockstar leadership:
1. Don't be afraid to kill your babies.
2. Don't throw the baby out with the bathwater.
Essentially, don't fall in love with your ideas, but don't lose the essence of a mark in your explorations. I can't show you those babies, but I'm sure you can deduct how we got here in the months we spent exploring these concepts.
I prepared these large scale adverts for the L.A. Noire campaign, seen here in Times Square and downtown Los Angeles, but also seen in cities worldwide.
I prepared these promotional stickers for printing for the 10th Anniversary of Grand Theft Auto III.
CINEMATOGRAPHY & EDITING
While in the production department, we worked with filmmaker John Hillcoat (The Road, The Proposition) on a thirty minute film shot entirely inside of Red Dead Redemption. It originally aired on Fox channels nationwide and later on IGN.com.
Still publicity screenshots for Red Dead Redemption and Undead Nightmare downloadable content.
I contributed a significant amount of footage to this trailer in particular, in promotion of L.A. Noire before I moved to the art department.
